Expert financial advice from a family-run business based in Reading
At Money Principles, our team of experienced financial advisers have been supporting clients with pensions, investments and mortgage advice across Berkshire, Buckinghamshire & Oxfordshire since 1997.
Alastair Prince
Alastair is an Independent Financial Adviser with over a decade experience in the industry. He worked at an Investment Bank and Fund Manager in London prior to joining Money Principles.
Alastair believes the financial advice landscape has changed for the better in recent years, and that the core services of holistic planning are helping clients now more than ever. By offering clients a full ‘financial MOT’, encompassing all areas from pensions to protection, from investments to inheritance, we are able to provide a service that not only adds monetary value, but helps clients focus their time on the things in life that they really enjoy.
He is passionate about helping clients achieve their goals, whether it is being able to retire early, fund grandchildren through university, or save for their first house deposit. He believes there is a place for financial planning at every stage of our lives and it is never too early to begin planning.
Alastair is a strong advocate for tailored advice. He believes that by embracing technology, Money Principles can offer a standout proposition. We can combine all of the modern benefits of a cashflow model and an interactive client portal, with a personal, real, adviser experience.
Henry Prince
Henry is a fully qualified Independent Financial Adviser, Mortgage Adviser and Protection Specialist at Money Principles. With over a decade of experience working in the finance industry including working at Coutts and other big banks.
He feels it is important to have easy access to financial advice so that clients have a professional to help support them through their most important financial decisions. He understands that making financial decisions can be overwhelming, which is why he takes the time to listen and understand his clients’ needs and concerns. Henry aims to provide a holistic approach to financial planning, taking into account each client’s unique situation and goals to create a bespoke plan that is tailored to their specific needs.
Henry recognises the importance of meeting people in person and how this can encourage discussion about life and finance, helping to unearth goals and requirements which previously might not have been identified without a thorough review. He believes in building long-term relationships with his clients, and his nature ensures that they feel comfortable and confident in plans made.
Henry Prince
Henry is a fully qualified Independent Financial Adviser, Mortgage Adviser and Protection Specialist at Money Principles. With over a decade of experience working in the finance industry including working at Coutts and other big banks.
He feels it is important to have easy access to financial advice so that clients have a professional to help support them through their most important financial decisions. He understands that making financial decisions can be overwhelming, which is why he takes the time to listen and understand his clients’ needs and concerns. Henry aims to provide a holistic approach to financial planning, taking into account each client’s unique situation and goals to create a bespoke plan that is tailored to their specific needs.
Henry recognises the importance of meeting people in person and how this can encourage discussion about life and finance, helping to unearth goals and requirements which previously might not have been identified without a thorough review. He believes in building long-term relationships with his clients, and his nature ensures that they feel comfortable and confident in plans made.
FRASER PRINCE
Fraser is a certified mortgage adviser, qualifying through the Chartered Insurance Institute, he is approved and regulated by the FCA. This means the rigorous training programme has provided him with a high level of competency and he believes it is essential to uphold the expectations of the industry, the regulator and Money Principles.
Following an 8 year stint as a secondary school teacher, he has cultivated a penchant for learning and intends to grow further alongside his family business. The same standards of care and consideration his students received will undoubtedly be mirrored in his work with clients near and far.
Providing personalised and bespoke mortgage advice is the bedrock of what makes an exemplary adviser. Whether looking for a first-time mortgage, re-mortgage or buy-to-let, the independent nature of Money Principles means Fraser will review the whole market for the very best deal to suit the client’s needs.
Buying your first or subsequent homes can be a daunting experience. Fraser will hold your hand through the experience, taking the time to explain each step of the process. From helping you deal with estate agents to completing on your mortgage and picking up the keys, Fraser can guide you along the journey.
A FAMILY BUSINESS…
Our business was originally founded in 1997, and many of the existing clients remain with us today. Money Principles Ltd was established in 2021 to evolve and grow the foundations built by Douglas and Karen Prince.
Douglas’ professionalism, family orientated approach, and good-humoured nature are some of the reasons his clients immediately felt comfortable discussing their finances with him. Many clients had met Douglas’ sons long before they joined Money Principles, such was the relationships fostered through his advice.
Douglas passed away in October 2018 and is sorely missed. His legacy carries on.