Financial advice from a family that’s here for yours.
25
Years Of Experience
About Money Principles
We’re the Prince family – Henry, Alastair, and Fraser.
Our father, Douglas, founded Money Principles in 1997 with a belief that good advice should be human, independent, and lasting.
Today, we continue that legacy. We’re a second-generation family business with deep local roots, combining experience, independence, and a shared commitment to our clients’ success.
We build lifelong relationships with people who value honesty, clarity, and personal service. Many of our clients have been with us for decades – and now, we’re advising their children too.
What really matters to us
Our Core Values
Working With Integrity
We act transparently and always in your best interest.
Client & Family-Centric
Our advice supports you and your loved ones.
Added
Value
You’ll always be better off for working with us.
Growth & Learning
We evolve continuously to serve you better.
Our team
Experts in finance and Mortgages
Fraser
Mortgage and Protection Adviser
Fraser is a certified mortgage adviser and is equity release qualified. He transitioned from life as an English Teacher to join Money Principles in 2023.
Alastair
Independent Financial Adviser
Alastair has over 15 years of experience having begun advising at Money Principles in 2018 and previously worked at an investment bank and fund manager in London. Alastair has a degree in Economics from York University.
Henry
Independent Financial Adviser
Henry has over a decade of experience, including roles at Coutts and other major banks. Henry joined Money Principles in 2019 and honed his craft as a IFA in recent years, becoming a specialist in holistic financial planning.
A Family Business…
Our business was originally founded in 1997, and many of the existing clients remain with us today. Money Principles Ltd was established in 2021 to evolve and grow the foundations built by Douglas and Karen Prince.
Douglas’ professionalism, family orientated approach, and good-humoured nature are some of the reasons his clients immediately felt comfortable discussing their finances with him. Many clients had met Douglas’ sons long before they joined Money Principles, such was the relationships fostered through his advice.
Douglas passed away in October 2018 and is sorely missed.
We are directly authorised by the Financial Conduct Authority. When considering a financial adviser, it’s good practice to make sure they’re correctly authorised by the regulator. If you would like to know more, visit this link to the FCA register URL: https://register.fca.org.uk/s/
